Behind the Scenes of
Open Water Custom Baits

Owner Jerry Hansen has been involved in the fishing industry for over 18 years. He is a designer and manufacturer of some of the finest fishing lures in the West.

As a successful tournament angler he created, owned, and operated “Big Boy’s Baits” from 1990 to 2003. Over the last few years he has had the pleasure of working for one of the major lure companies in the industry, and with his innovative knowledge of color and lure design, was able to contribute several cutting-edge products and some of the most popular colors out there today.

In 2007 Jerry decided to bring back the Ultimate Series line of Jigs, again producing top quality products and customer service that his customers have come to rely on.